The World Health Organization estimates that 1.1 billion people smoke, about
one-third of the global population aged 15 and older.

  Estimated number of smokers in millions:
Developed countries
Men  200
Women  100

Developing countries
Men  700
Women  100

  Leading international brands
In billions of cigarettes sold* outside the American market in 1994.
Marlboro (Philip Morris)  260
Mild Seven (Japan Tobacco)  127
Winston (R.J. Reynolds)  54
L&M (Philip Morris)  40
Camel (R.J. Reynolds)  36
Benson & Hedges (PM/British American Tobacco/AB)  31
Gaulloise (Gaulloise)  31
Bond Street (Philip Morris)  27
SE555 (British American Tobacco)  25
Philip Morris (Philip Morris) 25
*Some of the U.S. brands are manufactured abroad.
     TARGETS OF AMERICAN CIGARETTE EXPORTS IN THE 1980s
China
S. Korea
Japan
Taiwan
Thailand

SOURCES: USDA, WHO, Philip Morris

Originally from Washington Post, Sunday, November 17 1996; Page A01